Because Motorcare is a sole proprietorship, I have some distinct advantages over a franchised dealer or mail order.

I'm in business because I love the sport. This gives me an enthusiast-friendly attitude that makes motorcycling more enjoyable for my customers.
Any questions or concerns that may come up are dealt with in a direct and honest fashion. The guy with the greatest amount of knowledge hasn't been kicked upstairs, out of reach and touch from customers.
New trends and products are constantly popping up on the radar screen. Being smaller enables myself and my customers to make better product choices sooner. Larger franchises and mail order companies always promote their current stock before helping customers find something better/newer.